Rendering

A brilliant tool of the modern architectural industry, necessary for architects, designers and interior decorators, 3D rendering is also used in many other audiovisual industries. It is possible to render various products (household appliances, furniture, cars), mechanisms, showing the complexity of individual processes, as well as the advertising scene.

Rendering 3D is a technology that not only simplifies the work, but entirely changes the image of modern design and sale of projects. Well-rendered graphics can look so realistic that it’s hard to tell them apart from a real photo. Realistic visualizations full of details, lights and additional elements affect the emotions and mood of the recipient, which significantly affects the sale.

What is 3D rendering?

It is a comprehensive process of imaging a digital model of a given interior or object, and in a wider scope – a given scene. 3D rendering is an automatic process, thanks to which we obtain highly realistic, digital graphics. According to its definition, rendering is presenting information stored in a file in a specific form, corresponding to a given environment. Generally, data can be presented in various forms, such as visual or audible.

3D rendering in architecture and design industry

In architecture industry, as we deal with 3D visualizations in interior and exterior design, we will focus on rendering that transforms data into an image. The purpose of rendering is to present a 3D model of an architectural object or interior in the form of a realistic visualization or animation.

There are several technological methods of rendering, such as photon mapping, raycasting, global illumination, and ray tracing. The most commonly used method of ray tracing is – to obtain an accurate and realistic visualization, the most important role is played by light sources. This method requires a lot of computing power, but gives excellent results. Regardless of the method chosen, careful selection of lighting, projection, materials, and colors is the key to beautiful and professional visualization.

3D Rendering Uses

3D visualizations and animations obtained by rendering are used in an expansive range of services and arts. The graphic world of computer games today is based on 3D rendering – this is what makes the images and scenes in the games so realistic and mesmerizing at the same time. 3D rendering is also used in the production of movies, commercials, and other animated forms. 3D graphics are used for catalog purposes, which allows the full presentation of the assortment in digital form. In architecture, design, and interior decoration, the main purpose of 3D rendering is the representation of the project in photorealistic visualization or animation. The designer can fully understand and refine his design, and the client can see the intended result. Interior design practically does not exist without three-dimensional visualizations anymore – no customer would decide to buy or furnish an apartment based on a paper plan. 3D rendering is also used in the beauty industry, car design, but also in the medical industries. This wide application is the reason 3D rendering is so popular and successful.

Is 3D rendering hard?

3D rendering was considered complicated and 3dsmax as one of the most difficult programs, but with the development of technology, the perception and, above all, the learning of this software changed. It should be emphasized that rendering is a completely automated process that takes place without the participation of a graphic artist – the program calculates all parameters by itself.

Learning 3D rendering at VisAcademy

In VizAcademy, already in 7-8 weeks, you can learn to render at a very high level without having any previous experience. In some cases, it may take even faster, depending on the extent of the knowledge needed. Individually selected online training, tailored to the level of advancement and motivation of the course participant, allow you to successfully acquire knowledge. We know that every student will encounter difficult moments while learning how to use 3ds Max. That is why our course has been prepared to support the learning process and answer the questions that arise during the course. A bit of theory, plenty of practice and teacher support in live webinars and online meetings are the main pillars of our 3ds Max course. If you are in doubt whether you can do it, don’t hesitate – 3D rendering is within your reach. We invite you to check our course offer.

How does 3D rendering work?

The 3D rendering process is quite complex and time-consuming as there are tons of different variables involved. The mechanisms responsible for rendering are called rendering engines, or renders, which are responsible for the careful analysis of a given scene. Then the program recalculates the data considering all optical physical phenomena. The key is the function of light – reflections, retractions, shadows, lighting, color intensity and other visual effects. The selection of appropriate materials and textures is also of great importance, each of them works with light differently. The 3D rendering process also considers the projection system, the position of objects and their visibility. This is why the finished visualization looks so real. This process is time-consuming, but completely profitable due to the spectacular effects.

Post-production

The finished 3D rendering can be further refined and improved in the post-production process. This additional step gives you the opportunity to complete the rendering with mood additions and storytelling. In the case of interior design, it could be a book on the field, a cup of tea or a cat sleeping on the couch. In exterior design, people and additional elements of the environment, such as trees and shrubs, are usually added. Post-production allows you to quickly check different lighting variants, colors, and other elements without the need for lengthy rendering calculations.